"The Nordics - What is fueling the region’s subsea connectivity to grow at a rate of knots?"

Was one of the major topics at the Subsea EMEA 2019 in Marseille, where the majority of the global subsea cable industry gathered.

98% of all global Internet traffic passes through subsea fiber cables, and the market is looking for new alternative routes to gain access to different parts of the world.

"It’s not the capacity, but the diversity OTTs and the market are looking for," Roy Hillard VP of Business Development, NJFX.

*OTT: Content providers

The stage is set for the Nordic countries and Norway.

Norway is located conveniently between the large markets USA and Asia. The new subsea cables projects which connects us to the global infrastructure is becoming increasingly important. A route between Asia through the Northeast passage and Europe passing through the north of Norway is therefore critical.

"Norway is the new Marseille." says Cato Lammenes, Managing Director International Carrier at Tampnet, emphasizing how important Norway can be to international data traffic.

Marseille is today known for being a major hub for data traffic passing through the Mediterranean sea, and thus have attracted major players such as Google and Facebook.

Source: https://www.interxion.com/Locations/marseille/

Cheap, renewable energy is one of the key advantages Norway and the Nordic countries have to offer the data center industry. A notion which is clearly reflected in the market as more international players are now looking to the North. There are however a few obstacles.

"Having a data center in North Norway or North Finland without the connectivity and the fiber cable is no good" explains Caroline Puygrenier, Director Strategy & Business Development Connectivity at Interaxion.

If Norway wishes to benefit from its nature-given advantages, necessary infrastructure must be developed to satisfy the basic demand of the global market.